Your goal is to get your ideas and message in as many hands as possible, and by adapting your eBook for all digital screens, you have the potential to get more eyes on it. "These days, it's extremely easy to publish an eBook in PDF, ePub or Kindle formats. As a result, you'll have a wider and more engaged potential audience of customers who will already know you and your products." - Warren Jolly | Co-founder, Affiliate Marketing "Since there are no printing or shipping costs to publish an eBook, price your eBook at a low enough cost so that customers worldwide (in booming economies such as India) can purchase them. Your audience can begin to recognize you as the categorical authority (depending on the quality of the content) and, subsequently, as the go-to-company when they need a product or service." - Nick Friedman | President, College Hunks Hauling JunkEnter New Economies Share a solid eBook with useful information covering the area in which your business lies with your audience. "Building a business is the same as building a following. Use callouts, make references to clients throughout the text and always have a call to action." - Greg Rollett | CEO, The ProductPros If your goal is to use eBooks to increase your consulting business, then your book should build the case that they need a consultant. "The purpose of one media is to get them interested in the next, while delivering the value, resources and answers they expected. Logan Lenz | Founder / President, Endagon The goal with this tactic isn't necessarily more sales, but rather more awareness of you, your name, and your business." Having your eBook listed in these marketplaces creates a great deal of opportunities when readers are looking for information in your field. "There are ways to code any digital publication for the many eBook marketplaces online. The eBook can be passed around and posted all over the internet." - Louis Lautman | Founder, Young Entrepreneur Society Consider writing one to give to people for free or for a very low fee in order to get your message out to people and introduce them to your services. An eBook can be very easy to produce and very easy to get out to many people. "Use an eBook as a very easy and inexpensive way to build your database. It’s a win-win for both parties – you receive new leads and/or contact information, and your audience receives the information they need." - Heather Huhman | Founder & President, Come Recommended "What does your audience need help with? What topics do they most often ask about? Take these pain points and turn them into a useful piece of content to share as an incentive for “liking” your Facebook page, signing up for your e-newsletter, etc. Treat it like a worm.a big, juicy worm." - Trevor Mauch | CEO (Chief Entrepreneurial Officer), Automize, LLCAnswer Your Audience Seventy percent of your revenue will come from back-end sales after a customer purchases an eBook from you. Position your eBook in a way that it builds value and desire for your backend products/services. "They should just be the bait: eBooks provide a lot of value up front, but also entice customers to want more from you. Account icon An icon in the shape of a person's head and shoulders.
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